Digital Marketing Specialist

Trivandrum, India

Role: We are looking for an individual who can do check-ins and develop strategies how to improve our existing campaign and performance of all digital marketing aspects with a data-driven process. You should be able to propose new ideas to drive sign-ups. You will be required to back up your solutions and proposals with data and examples.



Keywords Visibility and Positions

Inbound Leads from Digital Space


Meeting Deliverables

Handling Multiple Projects

New Market Acquisitions


Google Certifications

Proven Track Record on SEO and SMM

Campaign Management


- Proven results with Google ads and LinkedIn campaign manager driving improvements in CPC and CPL

- Identifying gaps within our existing processes and communicating improvements needed

- Experience with converting both organic and paid traffic

- Experience with content marketing and copy-writing strategies as a lead generation strategy

- Knowledge of the latest landing page best practices

- Expert with conversion tracking using Google Analytics, Hubspot, or LinkedIn, and others


Digital Marketing Job Responsibilities:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies through digital marketing.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize the user experience.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.

• Identify critical conversion points and drop-off points and optimize user funnels.

• Collaborate with agencies and other vendor partners.

• Evaluate emerging technologies.

• Provide thought leadership and perspective for adoption where appropriate.



• Bachelor’s degree in Marketing or Equivalent

• Additional and relevant certifications in Digital Marketing would be an advantage

Google Certification



• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Self-motivated, diligent, able to work independently

Must be able to juggle multiple projects at the same time


You will be asked to answer the following questions when submitting a proposal:

  1. Describe your recent experience with similar projects
  2. How do you use metrics to inform your strategy?